Swot Analysis for Amazon.Com

S W O T of Amazom. Com Strength 1. Selling of hundred product ranges 2. Amazom. com offering service to Web developers 3. Business contracts with other to offer distribution and wareho map storage service 4. 45% of international sale 5. Secure transactions 6. Price discount 7. Continuously shopping improvement 8. exponent of offering unique recommendations to the induviduals 9. Creating a comunityes 10. Partnership 11. New service ( Audio $ Video downloading) 12. Strategy of increasing customer traffic 13. Promotion of repeat get and building of awareness 14.Repurchasing of up to $500million of shares of shares if undervalues 15. Amazom has a huge global brand Weaknesses 1. Convince of themselves for the investment in a projects 2. Adding new category in parentage creates a risks which could damage the brand 3. Selling toys automotives brings confuse to customer of book segment 4. Free shipping undoubtly erode profit 5. Lawsuit that challenge the companies use 6. Sales change ma gnitude, Income Tax increases Opportunities 1. Very large market segment 2. Emergency prerared inventory 3.Baby stores 4. Grand automative parts and accesories 5. Providing of several e-commerce service 6. Launching of deuce new business (Fulfillment $ Webstores) 7. US has more than 50% of internet users 8. Brand-loyal customers 9. Popularity of social networks (Myspace, Facebook) 10. A good economy 11. Borders Group will close half of its Waldenbooks store 12. International offices 13. Expansion of fulfillment capacity 14. Amazon has been a pioneer 15. Amazon has its own proprietary and licence technology from other companies 16.Investment of sevral areas 17. An increase of sales from 2005-2006 ($ 8. 5-10. 6 million) Threat 1. Power of internet for customer 2. Continueing wars ( global ) 3. Hyperinfilation ( Brazil, Mexico ) 4. Fluctuation of foreign currency 5. China has increased internet related regulations 6. ad valorem tax imposed by EU on US providers 7. Direct competitors 8. Indirect competitors 9. Decrease of net income 10. Increase of both retail and e-commerce competition 11. Expansion in to new countries/ new product segments creates ar risk