Cause and Effects of Watching Too Much Television Essay

Cause and effects of watching too much television Discoveries and invention of devices are always welcome till we, humans, find a way to abuse its benefits and be adversely affected by it. This was the case when Wilhelm Roentgen discovered x-ray and within five years, the British Army was using a mobile x-ray unit to locate bullets and shrapnel in wounded soldiers in the Sudan. Television was also invented with positive thoughts in mind – there would be no national borders, education and communication would be worldwide, etc. However, we are now trying to overcome its physiological and psychological adverse effects on human beings. People mainly watch television for entertainment especially when they are bored or â€Å"have nothing to do†. It is also used for relaxing, as most people like to sit and back and relax while watching their favourite television show. Watching the television however, may become addictive and a hard habit to break. There are many effects of watching too much television. One of the physiological effects of watching television in excessive amounts is eye-strain. It is true that there are specifications for watching television; television should be 5 m. away from the eye, the room should be adequately lit, television should be placed at the same height with our eyes, etc. However, these do not prevent our eyes from getting tired if we keep watching television for a long time. Another effect is obesity, which is widely observed in people who like watching television and eating snacks everyday (there is even a term â€Å"television snacks† to refer to fast food that is suitable for eating in front of the television). Television is such a powerful machine that people cannot get away from it – it is addictive. Apart from the physiological effects, television also causes psychological effects. One is a result of being exposed to violence. After seeing so many violent scenes on television, people start considering violent actions normal and they lose their sensitivity to their environment. Partly connected to this effect, the interpersonal communication among people decreases. Being insensitive to the suffering of other people causes people to become alienated. Also, after coming home from work people seek to relax n front of the television, and generally people prefer watching television to talking to each other. This issue is very important since lack of interpersonal relationships mostly end with divorces. Shortly, inventions are meant to be beneficial for human beings, if we know how to benefit from them. Television is one of such inventions that need to be used for the right purpose only – being educated and entertained for a reasonable (according to age) period of time. We may, then, be safe from or at least reduce the adverse physiological and psychological effects of watching too much television.

My Dad My Hero

My hero is my dad. He is always caring and is always helping my family in every which way he can. Another thing that makes him so good is that he always wants us to try new stuff. When we have sports stuff he will go out of work now and then and take us there and will watch us play. Lastly, he is a really good Dad, and I love him. One thing that he has taught me to do is how to trim a house. He would take every weekend so that I and he could go to the old house we used to live at.We would get snacks and or there all day. It is very hard to do and can also be very annoying to do at times. He is the master right now at it and I am basically his apprentice. Whenever my little brother needs help with something my dad will put aside everything to help him because he knows that my little brother needs it. He is also trying to make our family better and is making our family all together better. Another thing is that he knows a lot about computers and he always wants me to work on things tha t aren’t working yet.Also, he knows how to fix a lot of other things and is always trying to make all of us learn new things. My dad is as really good dad. In conclusion he encourages us to learn new stuff and loves us all. He will always look out for us no matter the circumstances. Also, he does not really hate anyone and he basically never yells or screams at anyone or anything. So by writing this essay, I have shown how much I love my dad and how good he is at being it. He is a good dad and always will be. The End. My Dad My Hero My hero is my dad. He is always caring and is always helping my family in every which way he can. Another thing that makes him so good is that he always wants us to try new stuff. When we have sports stuff he will go out of work now and then and take us there and will watch us play. Lastly, he is a really good Dad, and I love him. One thing that he has taught me to do is how to trim a house. He would take every weekend so that I and he could go to the old house we used to live at.We would get snacks and or there all day. It is very hard to do and can also be very annoying to do at times. He is the master right now at it and I am basically his apprentice. Whenever my little brother needs help with something my dad will put aside everything to help him because he knows that my little brother needs it. He is also trying to make our family better and is making our family all together better. Another thing is that he knows a lot about computers and he always wants me to work on things tha t aren’t working yet.Also, he knows how to fix a lot of other things and is always trying to make all of us learn new things. My dad is as really good dad. In conclusion he encourages us to learn new stuff and loves us all. He will always look out for us no matter the circumstances. Also, he does not really hate anyone and he basically never yells or screams at anyone or anything. So by writing this essay, I have shown how much I love my dad and how good he is at being it. He is a good dad and always will be. The End.

Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results. Baderman Island Family Vacations. (2017, Feb 23).

Historicising knowledge Essay Example | Topics and Well Written Essays - 2000 words

Historicising knowledge - Essay Example Scientific proof, scientific explanation and scientific approach are the fashionable terms of our contemporary life. What do we really mean by ‘scientific’? Is it just a set of hypotheses designed in some controlled conditions?Or is it merely based on certain mathematic calculations and observations? Or is it something like a convenient tool used by politicians to usher their political interests in the name of service/grant to society? This term has transcended all walks of life.Labour management too talks of Taylorism, which in effect separates conception and execution. The ‘scientific management’ of Taylorism is just decoupling the labor processes from the skills of the workers. Scientific approach is not alien to mankind. It had emanated from the moment of realization of human needs and attempts made to get satiated. Right from the Stone Age, starting from the invention of wheels several numerous inventions have come up. The growth of knowledge of science is grotesque to such an extent that many processes, which were really scientific, have become our way of life. Although we tend to admire a village school boy using his socks to fishing in the wayside pond, we are not prepared to call him an innovator or scientist. However, the approach adopted by the boy is really scientific. Man’s everyday perception with theoretical powers had well been conceived by Foucault. Creativity is the means to an end and not an end in itself. Innovation is the end, where the realization of the creative idea is felt in its fullest depth. Innovation means taking all the promising ideas and testing them for real. Despite failures en-route, goal-focused creativity leads to success. (Sloane. P, 2003: p.8) Thus, we can accept science as a way of life but not a superficial guide from the sky to give us always extraordinary. The over conscious style of life has created a sort of numbness giving way to ramification of ‘normal science’ and â⠂¬Ëœrevolutionary science’. Kuhn’s conception of paradigm although is subjected to criticism by many successors, could not be right away rejected as a misfit. Because, in Kuhn’s view science, whether normal science or revolutionary science, moves in traditional path of progress involving problems, anomaly, crisis and revolution. At this point of revolution he sensed a normal phase to recur allowing an acceptable alternate paradigm to evolve. (Mouton J, 1993: p.77) Kuhn’s work although restricted to problem-solving within the continuously developing domain of interpretations of the paradigm itself, he termed the continuous elaboration of ideas which constituted the original paradigm as ‘normal science’ (Wallace, 1972: p. 467, 469) PERCEPTIONS OF SCIENCE: Science is perceived currently as a provider of extraordinary comfort. The evidence based empirical results – of scientists, (Merquior, 1985: p.40) the ‘workers of evidenceâ€℠¢ – have formed a strong foundation of connotations in which the theories and hypotheses evolved in the process of scientific problem-solving are construed as the best and only reliable tools to near the truth. This is what we currently mean scientific approach. An approach that confirms each and every stage of progress is termed scientific approach. Scientists however are expected to evolve imaginable and sometimes unimaginable theories on issues. Such scientists are alone are construed as innovators. Darwin was hesitant to publish his idea of evolution in 1842, since a radical theory required massive observational evidence to be marshaled in its support. (McGrath, 2010: p.34) In fact theorization gets evolved after a long process of perceptions and necessities. (Pearson, p.134). The theory of planetary motion is in itself as logically necessary as the theory of circle (†¦) The necessity lies in the world of conceptions and is only unconsciously and illogically transfer red to the world of perception. While talking about the law of motion of a planet, Pearson

The Economic Consequences of ISIS in Middle East Research Paper

The Economic Consequences of ISIS in Middle East - Research Paper Example Isis has therefore led to a vast economic effect, mostly negative, in the Middle East. The worst affected country economically by the invasion of Isis was the northern part of Iraq. It is followed by the other countries such as Turkey, Syria and Lebanon. The economy of the Middle East greatly relies on oil that in Iraq. Other economic activities include tourism in Egypt, transport and real estate in Kuwait (Mc Carthy 2002, pg.59). All of these states have been affected economically by the Isis. Each has a different but almost similar story in relation to the labour force and fixed capital that they relied on for their economic growth. Lebanon, for instance, has a GDP per capita of about 16000 US dollars. Needless to say, the government needed to rebuild national infrastructure after the Lebanese Civil War and this has been detrimental in its economic growth. The Lebanese government had to become largely indebted to several states and this country is still largely underdeveloped. The war in the Middle East has affected directly the labor force. Loss of lives has led to a significant decrease in the size and skills of the workforce. As mentioned earlier, labor is an essential ingredient in the theory of production. Labor includes physical and mental work that. Its reward is money. The element of pleasure derived in undertaking a certain task also factors in but it has to be characterized by payment for it to be considered as labor. Any work that is done by a person to earn some income is therefore considered economic.

Business strategy Essay Example | Topics and Well Written Essays - 2500 words - 1

Business strategy - Essay Example To begin with, it would be vital for the company to clearly define its mission statement before venturing into the emerging market. This can be achieved through use of strategic analysis, which allows the company to formulate necessary measures that would help it develop and maintain high performance in the market (Collis 1999). In this regard, it would be crucial if the company evaluated factors that would influence its operations in the emerging market. Such evaluations would involve PEST and SWOT analysis. These are crucial in that according to Green and Keegan 2012, in every market, there exists market forces, which dictate operations in the market. In regard to the company in the new market, both internal and external factors need to be assessed comprehensively. For example, it would be vital for the company to know if issues like management or working capital would act as barriers to emerging successful in the new market. Since clothing industry has many players in the market, it would be crucial if the company assessed external forces like environmental and other factors beyond the company’s control (Hill, & Jones 2010). Therefore, such evaluations enable the company to come up with measures to overcome them. SWOT Analysis It is apparent that venturing into a new market calls for strategic planning in order to develop and establish a strong, competitive advantage. However, one of the major factors that determine how to go about the business is the line of business a company is intending to deal with (Hill, & Jones 2010). In this regard, the business is able to analyse the market in relation to services or products intended to be offered in the market. It is, therefore, necessary to analyse factors that would determine the performance of the products offered. Among these factors are strength, weaknesses, opportunities, and threats of the business. Strengths The clothing industry can be argued to be a fascinating business only if business entities a nalyse the strength of their operations in the emerging market. Some of the factors to consider include the performance of other brands. For example, it would be vital to study how other brands perform in the market. In light with this, evaluation of the strength of other brands would involve assessing the quality, quantity, and customer service (Green & Keegan 2012). For example, this would involve assessing other men clothing brands. One of the strength of Versace is that venturing in Southern Sudan would give it an opening to develop a mutual relationship with customers by a way of offering best quality products (Todeva 2006). The products should also be adequate and steady in order to satisfy the demand of the market. For example, the company may decide to offer a variety of Versace designs, which would cater for needs of every age group in the market (Hill, & Jones 2010). This would be beneficial in such a way that unlike in other brands where they deal with a niche market, Ver sace will have the advantage of meeting the needs of all men in the market (Bohm 2009). Additionally, Versace may not require a large capital to establish a business in Southern Sudan. Therefore, it would be beneficial for Versace to establish a business in such a market since less capital would be needed. Weaknesses It is apparent that establishing a business in an emerging economy could be tricky in a way. This is arguably true because unlike in an already established economy where the company

Individual Assignment Example | Topics and Well Written Essays - 750 words

Individual - Assignment Example Apart from these MySpace has a wide variety of applications like a special classifieds page which allows opportunity for the user to buy and sell products online. Thus, this company offers opportunity to expand a business into varying horizons. MySpace also offers sale of goods hassle free and with minimum overheads. The site maximizes the opportunity for product exposure through its advertisements on the website. MySpace offers business marketing. â€Å"It takes managerial talent to identify whether or not the firm has valuable resources and capabilities and to decide how best to use them to maximize returns† (Brickley 2007, p. 247). Organizational architecture is one of the key elements behind the successful functioning of any business. As a manager, it is necessary to create and sustain value and it can be done through the creation of multiple fronts and multiple pathways. â€Å"MySpace is, for identity exploration, engaging in social comparison and expressing idealized aspects of the selves they wish to become† (Manago et al. 2008, para. 1). MySpace also creates an identity for its users and they realize their own self. Besides, it allows the users unlimited flexibility to share their content. â€Å"According to the Pew Internet Project, MySpace is the most dominant social network among teens, used by 85% of teenagers who use social networks† (Hall 2011, para. 3). Since the majority of MySpace customers are teenagers, it can offer documented school researches which would be helpful to the teenagers. It can also provide a platform for promoting artistic talent. However, it may keep a restricting check on its users with respect to viewing of porn and other anti-social activities. In this way, it would be able to target more and more customers because once its offers restricted use, then the parent’s anxieties will be satisfied and they will also become members of the site. In this way MySpace

Literature Essay Example | Topics and Well Written Essays - 500 words - 3

Literature - Essay Example It is also clear that their heir feelings of nationalistic pride would have been greatly damaged following the humiliation of losing a war they perceived to be a draw. Germans were well aware that the rest of the world looked upon them with contempt and as the losers, giving them plenty of motivation for a new fight. This is why it can be said that the treaty was largely responsible for the Nazi’s rise to power and the inevitable violence of WWII. A great deal of the literature of this period remains focused on the individual and his or her attempts to discover some form of meaning in their lives. For example, Luitov in â€Å"My First Goose† attempts to find his place in a crazy world by abandoning his faith and his homeland in order to become one of the Cossacks. In the crazy world of the uneducated and rough Cossacks, though, he remains empty and unfulfilled because he is quickly branded an outsider and teased. His attempts to join the men in his rough treatment of the old woman and her goose also leave him unfulfilled because he is already feeling the ‘grating’ in his heart indicating that he has retained more of his family’s belief system than he had cared to admit. These stories typically illustrate that while we may not have much control over our lives or be provided with a world that makes any sense, we still have an element of individual control over the choices we make. Our reactions to the results of these choices help us to define who we are as people and help us develop our own sense of meaning. The Occupation of Japan went smoothly because the Americans didn’t try to come in and completely re-seat the Japanese administrative structures. However, things weren’t necessarily all that smooth. Postwar Japan was devastated by the fire bombing, living spaces were scarce and fuel and food were even less plentiful. When the U.S. went into Iraq, though, one of the first things they did was to remove the existing governmental

SEE ATTACHMENT Essay Example | Topics and Well Written Essays - 250 words

SEE ATTACHMENT - Essay Example The new healthcare policy opens up shared responsibility between the state and the individual, and thus, those who prefers not to avail insurance offered by the state, may exercise essential responsibility to avail healthcare pre-need policy from the open market of insurance companies (Healthcare.gov, 2012). I am willing to pay an insurance coverage that is only commensurate to my income (Healthcare.gov, 2012). Hence, it’s but proper that we are given options to choose which insurance scheme is more favorable to us as subscribers (Healthcare.gov, 2012). Section 1002 cited the Internal Revenue Code of 1986 and Section 1501 (b) of the Patient Protection and Affordable Care Act (as amended) (Healthcare.gov, 2012). Applicable payments for workers are also cited in Section 1003 (Healthcare.gov, 2012). The subscribers options are however limited depending on the implementation of new healthcare policy in various states and on the age bracket of the subscribers (Healthcare.gov, 2012). For instance, the new law clearly stipulated that those who are aging below 26 years old are still covered under parent’s insurance policy and those who are beyond 65 could already avail of free preventive healthcare services and discount for medicinal prescriptions (Healthcare.gov, 2012). Those are employed will also be able to avail healthcare policies that will be provided by the company (Healthcare.gov, 2012). Providing healthcare policies for workers is an opportunity for company to avail healthcare tax credits (Healthcare.gov,

Research paper over a specific theme portrayed in the sotry Essay

Research paper over a specific theme portrayed in the sotry - Essay Example The involvement in the scenes becomes more and more thorough, and the collective partakers become a social group where in the person experiences identity problems. At first, the unison of the collective is embodied through the expression ‘we all’; afterwards this unison assumes a virtually individual character (Holland 2001). The collective retreats and the centralized responses are disrupted merely when it is stated about Emily that â€Å"she carried her head high† (Holland 2001, 29). The expression...... At the onset the group of partakers of the narrator appears to be distinguished by the collective ‘first person (I)’ because it emerges beside ‘older people’, ‘the ladies’, and ‘people’ (Staton 1987, 88). Afterwards the sentiments and ideas of the ‘we’ circle quite totally mix with those of another group that the notion of a bigger group surfaces, a united group which involves majority of the town folks. At a different scene the entirety of the town, initially called as ‘our’ is evidently denoted as ‘we’. The individually feeble ‘our town,’ which gives the storyteller some extent of detachment from the group, opens up the ‘our’ which permits the storyteller to unite completely with the group (Kirszner & Mandell 1994): â€Å"The day after his death all the ladies prepared to call at the house and offer condolence and aid, as is our custom† (Kirszner & & Mandell 1 994, 78). The involvement in the scenes becomes more and more thorough, and the collective partakers become a social group where in the person experiences identity problems. At first, the unison of the collective is embodied through the expression ‘we all’; afterwards this unison assumes a virtually individual character (Holland 2001). The collective retreats and the centralized responses are disrupted merely when it is stated about Emily that â€Å"she carried her head high† (Holland 2001, 29). The expression ‘some ladies’ function separately, so as to provide supplementary thrust to the event. From then on the communal ‘first person’ once more emerges; the common purpose is hence enhanced and acquires more focus. Soon after the town government, which

Their negative influence on childrens Essay Example for Free

Their negative influence on childrens Essay As a video game and computer game lover, the thought that negative effects ever being present in these enjoyable past time devices never crossed my mind. Over this past summer I was able to spend countless hours improving my skills on different games. I of course made multiple visits to video game stores such as Game Stop and Game Crazy. As I entered one these stores to purchase a new game, I noticed two boys, probably about eight or nine years of age, were playing one of the latest war games on a new video game console known as the Xbox 360. As I walked over to the shelves to search for the game that I had gone there to buy I heard a loud, Thats right bitch, I got your ass! I slowly turned to notice that it was one of the boys who were playing the Xbox that had just said this. What I had just heard is not something uncommon to hear boys say while playing certain games, but it made me think: what compels such young boys to act and say things this way? My purpose in this paper is to persuade parents of young boys that the video game culture might be harmful to their psychological development. First of all, video games today are being made so that the involvement of the player is constantly being improved. The idea is that when you play the character on the screen they want you feel as if you really are the character. Game producers are always trying to one up each other by making new ways to make games feel realistic. Whats unfortunate about this is that the majority of these games are extremely violent, gory, and sexually graphic. For example, consider the gaming company Rockstar. They are known for creating extremely controversial games. They are the creators of two popular games known as Grand Theft Auto and Bully. In Grand Theft Auto you play as a gang member in a suburban city who has the freedom to commit almost any kind of crime and is able to get away with it by killing those who get in your way. In the game Bully you play a young boy attending a private high school who bullies not only other students but teachers as well. These kinds of games all revolve around one notion, and that is using physical force to get what you want. This is what Cassell and Jenkins (1998) call playing like a male. In their book, From Barbie to Mortal Combat (1998), it explains how nine out of ten games present a male as the main character. Not only do these games have a male as the leading character, but the male is also grotesquely illustrated as a hyper masculine violent being. These males show no regret, grief, or sorrow toward their actions and basically take the life other characters in the game without expressing any emotion. Game producers come up with particular strategies to keep the gamer involved. Their most effective strategy is the way that they reward the gamer. The more people you kill the more points you get. At the end of every level they show a tally of how many kills you achieved and keep track of your points. As the game progresses these points allow you unlock more things in the game. For example, more weapons are provided for the character. At the beginning of the game the character is given low level weapons, such as a pistol or knife, but as the game continues the character gains larger and higher tech weapons, such a flame thrower or grenade launcher. And attaining these weapons lets the character kill more opponents quicker and allows the gamer to see more violently graphic material, such as severed limbs or exploding heads. According to Norris (2004), this aggression demonstrates extreme male behavior that contributes to gender stereotyping. Not only do we see extreme male stereotypes in video games, we also see extreme female stereotyping. In a game where the male is the main character females usually portrayed as helpless and needy and in most cases always need to be rescued. They are considered the damsels in distress. People may argue to an extent that there are also games that have females as the main characters too, such as the game Lara Croft, but this and other games define femininity in a very different way. Females who play larger roles in video games are portrayed extremely sexual. Since most gaming companies are comprised of mostly or all men, they portray the female characters as they would in a males fantasy. For example, Lara Crofts body is considered grossly unnatural. She does not have the same body proportions that a woman has. Her breast and waist sizes just dont exist in real life. And this applies to practically all females in video games. The last kind of video game that I would like to inform parents about are known as first person shooter games. These kinds of games basically teach kids how to kill. In the video documentary, Game Over (2002), Sergeant Baker explains how the U. S Military made a 30 year research on how first person shooter games effectively teaches someone to kill another person. In the military they use a live video feed simulator known as F. A. T. S, which stands for Fire Arm Training Simulator. The only difference between a first person shooter game and the simulator is that if a soldier accidentally shoots the wrong person they could be demoted or even fired, but if a child shoots the wrong person all they have to do is restart the game. A soldier may go to war and not fire a weapon for months on end, but when a child picks up a gun at the arcade or plays a first person shooter game they are going to shoot something. According to Sergeant Baker, the reason why the military uses these games to teach people how to kill is because it does just that, teaches them how to kill. They teach the mind to shoot at your enemy, and it has worked effectively for over 30 years. In conclusion, there are quite a few video games today can be detrimental to a child psychological development. I am not trying to say that all video games influence negative effects on children. As a matter of fact there are games that help teach problem-solving, hand-eye coordination, and allow boys to be competitive with each other. It is not the technology that is to blame, it is the content that gaming companies use where the problem lies. This is where parental guidance becomes important. Every game has a rating and that rating is there to let the childs guardians know whether that certain game is suitable for the age of the child. Overall video games are a fascinating past-time that is a lot of fun to play. Parents just need to make sure that they observe what their child is playing and how long they play it for. References Cassell, J. , Jenkins, H. , (1998). From barbie to mortal kombat: Gender and computer games. Caecilia: Graphic Composition, Inc. Norris, K. (2004). Gender Stereotypes, Aggression, and Computer Games: An Online Survey of Women. Retrieved November 26, 2006, from Academic Search Premier Database. Dietz, T. (1998) Sex roles: An examination of violence and gender role portrayals in video games. Reviewed November 26, 2006, from Google. com. Web site: http://www. findarticles. com/p/particles/mi_m2294/is_n5-6_v38/ai_20749198. Huntemann, N. (2002). Game Over: Gender, Race, and Violence in Video Games. United States: Media Education Foundation.

Project Management and Leadership Essay Example for Free

Project Management and Leadership Essay Leadership is a set of profound practical approaches that determine the success of various change projects within any organizational context. Leadership has already turned into the instrument of guidance and direction for the majority of international and local companies. The close conjunction of leadership and management guarantees that the company will take stable position on the market in the long-term period. Leadership helps determine the basic priorities of the company’s development and lead the organizational process towards predetermined goals and objectives. Innovation and change remain the two key components of the successful leadership; the ability to implement innovative decisions and strategic changes determines the success of any leadership strategy that is implemented within specific company. The development of shared vision, communication strategies, and commitment determines the success of management projects in the constantly evolving organizational environment. Successful leadership: innovation and change Change is the key to successful management. The ability to implement changes determines whether the company is able to stay afloat in the constantly changing competitive environment. Change is intensely personal. For change to occur in any organization, each individual must think, feel, or do something different† (Duck, 1993). That is why leadership skills require understanding the significance of change. Leadership cannot exist without change; without leadership, the change cannot become real. For the change to become relevant and useful, the leader should guarantee that all followers have their experience and thinking conversed to end up in the â€Å"at a predetermined place at approximately the same time† (Duck, 1993). Such approach to leadership will ensure that the leader and the followers follow the same leadership line, clearly understand their performance goals, and possess sufficient and effective tools for achieving these goals. These leadership approaches will also insure the sharedness of thinking, and the leader’s realization of possible problems and obstacles on the way towards organizational and performance highs. Change requires innovative thinking; change means developing new thinking; change implies meeting the challenges which leaders and followers have never confronted before. The combination of innovation and change in leadership serves the instrument for addressing the major challenges and tasks within any organizational framework. However, how do we shape the required leadership framework that allows implementing changes and affecting the process of organizational performance? Several key factors determine perfect leadership. Leadership is the critical element that guarantees appropriate balance between leaders, managers, and employers from all company’s divisions. To be a leader and to manage changes means to be able to stabilize the relationships between the leader and the group of followers, who further carry the leader’s vision of organizational change across all organizational levels. Duck (1993) writes that managing change means managing the conversation between the people leading the change effort and those who are expected to implement the new strategies, managing the organizational context in which change can occur, and managing the emotional connections that are essential for any transformation. Thus, leadership is the source, the initial stage, and the ruling force of transformations within any organizational context, but it becomes irrelevant if the leader is not able to deliver the message, the mission, and to develop emotional connections between the separate elements of the organizational structure. Leadership is impossible without conversation; leadership is also impossible without the already mentioned emotional connections. Leadership cannot turn into management, and cannot bring any positive results if is does not turn into the tangible set of organizational goals. Such transformation is impossible if the leader fails to speak his ideas to the followers in a way that makes them comprehensible and achievable. The leader’s ability to speak the goals and methods of organizational change implies that the leader is able to move the employees out of their control zones, and to establish the sense of urgency in terms of any organizational change and any organizational objective. Overestimation of leader’s abilities to move people ahead is one of the major mistakes a leader makes at the first stage of implementing change. Most successful change efforts begin when some individuals or some groups start to look hard at a company’s competitive situation, market position, technological trends, and financial performance† (Kotter, 1995). However, it is not enough for a good leader to realize the scope of the needed changes, and the need to change the current organizational context; successful leadership has a clear vision of how the minds of the followers should be changed to make them follow the leader and to realize the critical need for a change. Followers should be moved; they should be pushed towards changes. Followers require motivation, and a successful leader is the source of this motivation. To see the need for change may be easy, but it is a deceptive impression. In reality, the first stage of change management is the most difficult of all: employees should be motivated and driven. As soon as the employees and followers are motivated and driven towards change, the next stages of change implementation will be faster, easier, and more goal-oriented. A good leader will never quit if change efforts fail at the initial stage of change initiative. A good leader is able to distinguish the major problems, to facilitate the frank discussion of these problems with the followers, and to further promote the importance of change championships across all company’s departments. Here, ideal leadership combines the sense of urgency with the ability to persuade the followers that the first failure does not indicate the need to give up the whole change management process. The sense of urgency is always reasonable and important: â€Å"when the urgency rate is not pumped enough, the transformation process cannot success and the long-term future of the organization is put in jeopardy† (Kotter, 1995). A successful leader will never be too safe; a successful leader will not be too cautious, but will constantly move towards the predetermined goal, overcoming obstacles, meeting challenges, and inspiring the followers. The urgency rate is high enough to transfer to the next stage of change management, when the three quarters of the company management are convinced that change is inevitable. â€Å"People in the organization may need to hear a message over and over before they believe that this time, the call for changes is not just a whim or a passing fancy. It takes time for people to hear, understand, and believe the message† (Duck, 1993). A successful leader is not only able to deliver the message, but can objectively evaluate the responses from team members. Duck (1993) says that â€Å"what counts is the point of view of everyone else in the organization†, and the success of change management depends on whether the leader is able to interpret, reinterpret, and reevaluate the way followers see the ultimate goals of organizational changes. Communication and balance requires understanding whether followers believe in the success of change, and whether they know what this change means for them and for the organization in general. The leader’s role is to understand whether employees require leadership assistance to better understand the ultimate goals of the implemented change, and whether they are able to communicate their concerns to the leader. When the leader is able to pass the first stage of change management and to incorporate his vision into the minds and souls of employees, the next stage is to make the followers communicate their opinions. A perfect leader will never compel his followers to deliver â€Å"a winning love vision† as soon as employees are involved into change management process (Davenport, 2005). To expect this type of response means to put the whole change management process under the threat of failure. The need to communicate is justified by the need to create different systems of employees’ opinions and thoughts; these subsequently form cohesive working teams that further lead the organization to a new changed position. For a good leader, the followers’ viewpoints are the keys to creating an integrated and well guided coalition of thinkers who realize the need for the change and are ready to act. A good leader understands that a good team is not created overnight; â€Å"the leadership coalition grows and grows over time† (Kotter, 1995). A good leader understands that it is not necessary to involve all senior managers into change management process; on the contrary, a careful analysis of the team members is required before they enter the change process altogether. â€Å"In both small and large organizations, a successful guiding team may consist of only three to five people during the first year of a renewal effort. But in big companies, the coalition needs to grow to the 20 to 50 range before much progress can be made in phase three and beyond† (Kotter, 1995). A good leader realizes that the number of team members is not critical; content is more important when it comes to guiding change initiatives. Leadership implies the importance of team integrity and performance integrity (Sirkin, Keenan Jackson, 2005). â€Å"By performance integrity, we mean the extent to which companies can rely on teams of managers, supervisors, and staff to execute change projects successfully† (Sirkin, Keenan Jackson, 2005). The integrity between the leader, managers, supervisors and the staff determines the stability and success of leadership. Senior managers are frequently reluctant to invite key performers into the team, but a successful leader realizes the value and importance of these performers for the whole process of change management. That is why the company should make everything possible to free these performers from their routine work and to provide them with sufficient â€Å"change freedom† within the change team. With the key performers being involved, the project team will be able to handle a wide range of pressures, challenges, and obstacles.

Hospitality And Tourism Marketing Strategies Marketing Essay

Hospitality And Tourism Marketing Strategies Marketing Essay 1.0 Introduction: Tourism and hospitality industry has become one of the largest industries in modern and competitive business world. It is a common remedy for development and the world travel and tourism industry supported 234 million jobs (8.7% of total world employment) and contributed 10.3% of world gross domestic product in 2006 (Opening up Trade in Services :Key for Tourism Growth, 2008) . The tourism and hospitality industry has been as a helpful force for world peace; the benefits of mixing together different types of people and different cultures. The travel industry has contributed to the accomplishment of millennium development goals especially in the third world countries. Despite a huge expansion in the travel industry fuelled by opportunities created by the internet and emerging markets consistent profitability for many airlines and travel-related firms remains elusive due to terrorism, recession, the SARS virus, strikes, and the Icelandic ash cloud: the list piles up. Before people tr avel for survival or to better themselves but, now people travel for entertainment, business purpose and amusement. Airship or air-ways business have become easier, faster and cheaper to travel around the globe and the airline industry such as Ryan air plays an important role in the tourism sector. 1.1 Over view of Ryanair airline: Ryanair is an Irish low-cost, first and largest low fares airlines in Europe. From Ryanair case study analysis (february19, 2008) it is shown that Ryanair head office situated at Dublin Airport, Ireland, and has based in London Stansted Airport (the third-busiest airport in the United Kingdom). The late Dr. Tony Ryan and his family have established Ryanair in 1985 with just 25 staff. In July 1985 they had launched their first route from Waterford and London Gatwick which is operated by a 15-seat Bandeirante twin-turboprop according to About Us (1985) www.ryanair.com. To defy the oligopoly market between British Airways (BA) and Aer lingus in Dublin-London route, the newly stabilised Ryanair obtains permission from the regulatory authorities. According to Ryanair website,( About Us ,1986 www.ryanair.com), Comparing the price of the BA and Aer Lingus lowest return fare of  £209,Ryanair launched the first Dublin-London Luton flight in May 1986 for only  £99.So in response to stay in the market those rivals cut down their high fares. Inspite of having three conjugative years growth in aircraft, routes and competitive price, they face a massive loss of  £20m which made the company to follow the model of Southeast Airlines leads a change of its management and structure according to Ryanair website(About Us, History of Ryanair, 1990, www.ryanair.com) .For getting a competitive position in Airline industry, The Ryan family put in an additional  £20m in the company and change their management which is a copy of Southwest Airlines low fares model(A bout Us,1990 www.ryanair.com). Thus they are going to begin their innovative management which generally based on low cost with low fare and starting first low fare business in European airlines sector. Now Ryanair offers lowest fares but high frequency flights, moving in to a single aircraft fleet type. It reduces its Dublin-London Luton flight fares from  £99 to just  £59 return by cutting down free drinks and meals on board. The Easter weekend seat sale fares of  £59 return that launched in 1990 was overcoming customers or passengers demand. A vast of people wanted to get this demanding Easter weekend seat and It was such demanding that in Dawson street there was more than halfway traveller s line for three days to get that bargain (About Us, www.ryanair.com). After taking the Southwest airlines low fare model and establishing cost reduction in their strategy Ryanair is rapidly growing in airline market. Their revenue is increasing rapidly which is shown in their annual report. According to annual report of Ryanair (2003), Revenues have risen increasingly and in 2002 revenue was à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624.1million.After one year it was increasingly from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624 (2002) to à ¢Ã¢â‚¬Å¡Ã‚ ¬842.5 million (2003) and over the same time, net profits had increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 150.4 million (35%) to à ¢Ã¢â‚¬Å¡Ã‚ ¬239.4 million (59%). Thus Ryanair increasing their business rapidly and get the huge amount of profit. Now Rianair is distinctive from their competitor .Currently introducing a fantastic team which consist more than 8000 people and it operates a massive number of 51,100 flights per year which is more than 1400 flights per day (About Us, History of Ryanair, www.ryanair.com). By operating a fleet of 250 new aircraft which includes short to medium range, single aisle, narrow body jet airliner 737-800, Ryanair becomes the worlds best budget airline (www.ryanair.com). Providing more than 1100 low fare routes from 44 bases across 27 countries, Ryanair connects 160 destinations. According to Ryanair website (www.ryanair.com), Within next 02 years before taking account of planned disposals, Rainair want to introduce 64 new aircraft in their fleet and currently it carries 73.5 million passengers (approx) which is almost 15% {(73.5/63.5100}higher than the last year (63.5m). Safety is a most important priority for the management of Ryanair. Their commitment to deliver great safeties for their pa ssenger and this obligation begins with instructing or training of Ryanairs pilot, cabin crews and maintenance human resources and includes a policy of maintaining its aircraft in accordance with the highest European Airline Industry Standards. 2.0 Marketing Concept: Marketing is a process which helps to find out what consumers want, and then provide it for them. It is a system of business activities which is designed to plan, price, promote and distribute services to target markets, in order to achieve organization objectives. Baker (1992,p.20) pointed that marketing is concerned with the establishment of mutually satisfying exchange relationships in which the judgements as to what is satisfying depend upon the perception of the parties to the exchange. Basically, it involves creating the right product with right price and then putting it in the right place with the right promotion; everything is done for making customers or target market happy. Marketing is identifying the target market and satisfying customers now and in the future. In most organizations, an analytical function, strategic direction and facilitates are tactically set to attract customers. Marketing strategy is important for every business. An effective marketing strategy can help a business to get more profit and also getting high position in competitive business market. Marketing strategy can be the life or death of a business. Having a wrong strategy, business will go down. Beginning an effective strategy is the key of success for business. Marketing strategy is the way and compass of an organisation over the long turn. Effective marketing strategy can bring advantages for the organisation. For creating effective strategy company always organized and proper utilized companies resources within a tough and challenging environment, to assemble whatever market needs, to fulfil what customer wants and also fulfil whatever stake holder expect. Successful strategy always examine the present situation and then set up plan which help to deal with all operational aspects needed to realize the achievement of organisational goal as argued by Jain (2000). Its a plan of action that summarizes what will be done to reach the stated objective. Jain (2000) identified the significant characteristic of strategic marketing as putting emphasis on long-term implications and monitoring the business environment, taking into consideration the corporate culture, business resources and the corporate stakeholders and varying roles for different pro ducts or markets. Marketing Strategy deals with the proper selection of marketing opportunities to pursue, examining and analysing target market and creating a right marketing mix that will satisfy customers in the target market. It basically deals with four essential elements which include sale or promotion, product, place and pricing. 2.1 Marketing strategy of Ryanair: Marketing Strategy is the most important business element for an organisation. It helps an organisation to identify organisations target goal and explain how organisation will achieve the target goal within a stated time frame. Generally all organisations have strategies that would maintain or enhance their competitive benefit in the market, and Ryan Air is never an exemption. There are different types of marketing strategy which is followed by organization or company to create an effective strategy, such as guerrilla marketing and viral marketing. Guerrilla marketing and viral marketing both are followed by Ryanair. 2.2.1 Guerrilla marketing: Guerrilla marketing is a marketing process hit hard, hit fast, get in, and get out and also a tactic which help to focuses on low cost, and fast-to-market, promotions. Guerrilla marketing is a marketing process of alternative ways of pursuing straight goals and an established technique of achieving profits with least amount money. The main aim of guerrilla marketing is to create a unique, appealing and stimulating idea to create buzz (buzz is used in word of marketing), and subsequently go round viral. Tom Richard (2005) pointed that with guerrilla marketing business can be able to increase the amount of traffic which comes from their business without spending a huge amount of money. 2.2.1.1Guerrilla marketing of Ryanair: In Ryanair marketing strategy, they follow guerrilla marketing technique which is unquestionably winning in realistic applications, are still new, fresh and not as clearly explored academically as other marketing technique. Strategy of Ryanair based on cost reduction strategy, minimum standard of service, short haul flight, very low prices and no frills, point to point frequency, all these are designed to achieve their goal and having a competitive position within the airline market. Here I discuss some guerrilla marketing techniques of Ryanair. Cost reduction strategy of Ryanair: Low fares and no frills are the key elements of Ryanairs marketing strategy. Low fares are offered by Ryanair to get large amount of passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Strategy of Ryanair is based on cost leadership strategy, in this strategy management manage and do all value adding activities with the lowest manufacturer of product in business and attract customer with their lowest price. Cost reduction strategy helps them to gain competitive position in airline market. Lowest price help them to get many customers. Their assured aim is to divide into constituent parts of air travel and cut costs in every possible area which help them to offer lowest fare to their passenger than other competitor airlines. A particular part of passengers are targeted by Ryanair and they are just absorbed all their energy on that. Their target customers are the ones who are not capable to travel on a main or highest fare airline. Ryan air has established a relationship with consumers by using low cost product which helps them to sell additional higher-margin products and services that develop the consumers interface with the low-cost product or service. Ryanairs strategy, achieve competitive advantage through cost leadership and differentiation across broad and narrow target market so that superior profits could be generated by charging the market average price while holding costs down and this is consistent with Porters (1985) generic strategies. Being reliable: To deliver the best customer service performance is the strategy of Ryanair. According to the reports of Association of European Airlines (2004) Ryanair has achieved better punctuality than their competitor, less lost bags and smaller amount of cancellations than all of the rest of its peer grouping in Europe. Ryanair achieved all these good will because they are purposeful to carry out their services on powerfully or strongly and operating their services from secondary airports which are not congested. Monthly customer service statistics for September, 2010 was published by Ryanair, substantiate that they deliver Europes No 1 airline customer service to their passengers. For the duration of the month of September 2010, it shows that on time arriving flight of Ryanair is 85% of over 42000, fewer complaint which is 1 complaint per 2,000 passengers and less than 1 missing bag per 3,000 passengers was received. Ryanair are more concern about the safeties for passenger. According to Ryan airs annual report (2009), in their twenty years working history they have not had a single occurrence involving major injury to their passengers or flight crew. Point to point Flight frequency: Ryanair also provides frequent point to point flights on short haul routes and this route allow Ryanair to give frequent service. Ryan air use secondary or regional airports because this Secondary and regional airports are usually not as much of crowded than major airports which helps Ryanair to provide superior rates of on time departures, quicker turnaround times (the time an aircraft expend at a gate loading and Unloading passengers), less terminal delays, more competitive airport entrance and handling expenses according to Association of European Airlines report (2004). Point to point flying allow Ryan air to provide non-stop routes and keep away from the expenses of service for connecting passengers, baggage transfer and transit passenger assistance costs. Faster turnaround time is an important factor for Ryanair to exploit aircraft utilisation. Association of European Airlines published on time performance record of some airlines in their statistics reports and the airlines sta tistics (2004). According to their statistics, for the first six months of 2004 Ryanair arrived within 15 minutes of schedule time which was 92%, on the other hand its main competitors like Lufthansa AG (Lufthansa) 84%, Air France 84%, easy Jet Plc (easy Jet) 82%, British Airways 81% and Alitalia S.P.A. (Alitalia) 80%. Building achievement in the Ireland-U.K. market and increasing service to continental Europe, Ryanair intends to pursue a manageable growth preparation targeting precise markets. Targeting specific market will have opportunities for sustained growth by initiating supplementary routes from the U.K. or Ireland to other locations in continental Europe that are currently served by higher-cost, higher-fare carriers; increasing the frequency of service on its existing routes and this are believed by Ryanair. 2.2.2 Viral marketing of Ryanair: According to Allen.K (2008) viral marketing is a marketing technique that employed the concept of using the social networks of other people so that they can spread and expose their business product and services. Viral marketing strategy is a strategy that encourages individual to pass on a marketing message to others, creating an ever-expanding nexus of internet users spreading the world pointed by Hutchison. T, Macy. A et al (2009). This marketing strategy help organization or company to pass their information by using website, video clips, e-books, brand able software, images or text messages. It also can be word of mouth. Some viral marketing strategy is included here which is followed by Ryanair. Straight marketing technique: Ryanair has been using straight marketing techniques for recruitment and maintenance of customers to widen products and services. Travel agents are not used by Ryan air so that they do not pay agency commissions. Customers book online over the internet which helps the company to save agency fees. According to About Us, History of Ryanair (2000) www.ryanair.com, on January 2000 Ryanair started biggest booking website of Europe which is www.ryanair.com. This largest website helps them to reduce their cost and getting huge amount of booking. After launching the website weekly it was taking over 50,000 booking and this huge number of booking was established within three mounts. This website also allows passengers to get the lowest possible cost hotel rooms, car hire, lowest cost travel insurance as well as cheapest rail services (www.ryanair.com, About Us, History of Ryanair (2000). According to Ryanair website (About Us,2000, www.ryanair.com) the weather report in Skynews gets sponsored by Ryanair, The first airline sponsoring weather news by doing this they reach to millions and thousands of people watching television in their homes and people in hotels all over the European countries. The flexibility of getting Online tickets within the wide time span from 15 days up to 4 hours which is prior to the departure of their scheduled flight. Boarding pass too can be reprinted up to 4 hours before the scheduled flight according to online booking, ryanair.com 2009. Ryanair Magazine: For focusing customer and creating good relation with customer Ryanair publish their monthly magazine. In their monthly magazine, it is generally described directly to the interests and purchasing behaviour of Ryanairs exceptional audience and essentials include charming destination guides, travel tour ideas, property and real estate guides, select hotel reviews, seasonal recreation guides, technology updates and individuality profiles according to www.ryanair.com (advertise with us). Their magazine provide their passenger do not need to pay too much and provide them too get cheapest travel tour, cheapest hotel etc.Ryanair also involve to do some social activities. They are donated all money whatever they raise by selling their charity magazines. Their first charity calendar was published in 2008 which features their cabin crew and it raised à ¢Ã¢â‚¬Å¡Ã‚ ¬75,000 for childrens charity Angels Quest in Ireland (www.ryanair.com). 3.0 Public relation tactics: In every organisation public relation strategy is very important to the success of a business. It helps to communicate with customers all over the world. Public relation (PR) is a relation between company or organization and public which provide a service for the company by serving to provide the public and the media a better thoughtful of how the company works. It helps the company to attain its full potential and provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. Within the tourism industry, public relation is not solely the work of PR department but also the entire employees. Public relations help an organization to develop its mission and vision and also meet customer or public needs and desires. Most times companies take some tactics to make relation with consumer which help to keep the customer coming back for more time. Ryanair also follow some tactics to create a better relationship with customers. Statistics from Association of European Airline (2004) shows Ryanair topped the list of customer satisfaction. In customer satisfaction figures Ryanair has got the pole position by providing best punctuality, the smallest number of lost bags and the least cancellations .Ryanairs head of communications, Peter (Holiday extras, Ryanair best for customer service,2007) said that the high fare airlines basically cannot contend with Ryanair either on price or on customer service satisfaction. Recently, Ryanair revealed that they have entered into agreements with a number of companies to present advertising space on the seatbacks and overhead baggage storage areas on their planes. 3.1 Relationship marketing of Ryanair: There have been many attempts to define relationship marketing. Berry (1983) pointed that Relationship marketing is attracting, maintaining and in multi service organisation-enhancing customer relationships which help to strengthen the relationship with customer and also transforming indifferent customers into loyal ones. Todays competitive market relationship marketing is important to get more customers. Successful relationship marketing helps business to get loyal customer which is important for business. Ryanair has created relationship marketing with public by providing better service quality such as best punctuality, the least lost bags and least cancelation, creating their own website which provide all information and resent news of Ryanair, publishing their monthly magazine, donating charity and sometime offering special offer. For giving special offer 1st November 2010 Ryanair announce that passengers can book their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats for travel and booking their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats, passenger can travel on more than 500 European destinations in December and January. If passengers want to get this offer they have to booked these seats until midnight (24:00hrs) Thursday (4th Nov) according to Ryanair news (1st November 2010).This offer announcing by Ryanair to make relationship with thei r customer. For making relationship with public Ryanair donated for charity by selling their calendar. From this calendar they got 100,000 euro and donated this money to Dublins Simon Community which is a charity works with homeless people in Dublin city(About Us,www.ryanair.com). 3.2 Customer loyalty tactics of Ryanair No business exits profitability without customers, which means customers are main element for a business and business would be more profitable when they are loyal. Loyal customer is king buy more, buy longer and tells more people. That customer who doesnt return or doesnt make partnership to the organisation or doesnt spread positive word of mouth has no value to an organisation. If any company or organisation wants to win the market place they must be customer-centered. Creating customer loyalty is important for every company and according to Reichheld (1996) greater customer loyalty brings about superior employee satisfaction and improves returns for shareholders. Richheld (1996) identified that customer loyalty, employee loyalty and investor loyalty are the key for the success of an organisation. That means loyalty is the key element to create relationship with public. Like every company Ryanair wants to encourage its repeat visit. Ryanair needs to drive repeat customer business which will give an extra little help to its loyal customer and at the same time boost its revenue. To maximise the number of repeat customer, Ryanair appointed the well recognised incremental revenue provider for online business-Webloyalty which is revealed from webloyalty news on march 2010 (www.webloyalty.com). Webloyalty has a vast experience in online businesses which work on driving repeat customer business by providing an option, named discount scheme to its online shopper. Customers who are booking online with Ryanair, they will have the option to join shopper discount and rewards. This offer provides passengers the option to join a 30-day free trial of Shoppen und Sparen. It also provide year-round discounts of up to 20 percent at over 400 top online retailers and EUR15 cash back check from Webloyalty for their next Ryanair purchase after joining the program. Martin Child, managing director of Europes Webloyalty (2010) said this model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme. Sinead Finn(2009), director of commercial revenue (Ryanair), insisted the passengers of Europes largest low fares airline Ryanair has already save billions each year with the lowest guaranteed fares, now in partnership with Webloyalty across three European markets, even more of our passengers can choose to join membership programs of Webloyalty and save more with ongoing discounts. For keeping to its customer, on Thursday 20 August Ryanair, low fares airlines, has announced details of an amazing flight good deal in Bangor as well as Belfast to commemorate A-level results day (Stakeholder media news August 2009). Europes largest low fares airline Ryanair announced that Ryanair Company will benevolent to give away free of charge flights to A-level students. They give these free amazing flight offers for those students who have gained admission test of those colleges and universities which are situated in their five destinations from George Best Belfast City Airport to East Midlands, Bristol, Liverpool, Glasgow Prestwick and London Stansted,. This amazing offer can get those first students who can come in Major Street Bangor and Belfast at 11.00 am to 14.00 pm next Thursday with their A-level results slip as well as letter of offer to the Ryanair Company. Only these students can win these free flight tickets towards university according to Stakeholder media news ( 2009). From Stakeholder media news (2009) ,Laura McCormack, management member of Ryanair said that University can be costly time for students and their parents, but the special offer of low fare airline, Ryanairs guaranteed means that guardian or parents of students as well as students can fly their house and vacation at the lowest fares. All things are done by them for keeping customer. 4.0 Effectiveness Marketing strategies and Public Relation Tactics of Ryanair: Developing and managing effective marketing strategies are important for company to achieve the broad goal and with effective marketing strategy company can beat with other competitor which helps them to get high position in business market. Effective marketing strategy helps company to satisfy their customer and get the target market. A successful marketing strategy must be tractable. Marketing tactics are essential to create an effective strategy. Marketing tactics are the day-to-day actions that marketers undertake and involve the main marketing decision areas. This tactics help to make relationship with customer. Public relation tactics is the first step for an effective strategy. This marketing strategy helps the company to stand in competitive market and to gain competitive position in the airline market. Effective marketing strategy and public relation tactics is a way which helps company to growing revenue, increasing profits and reducing costs. With providing cost reduction strategy, point to point frequency, punctuality and minimum customer service now Ryanair is getting the largest low fares airlines in Europe. Revenue of Ryanair and increasing number of passenger provide that the strategy and public relation tactics of ryanair is so effective. According to About us, full year result 2010 (www.ryanaor.com), on 1st June 2010 Europes largest low fare airline Ryanair announced their full year Profits, it shows that after tax they get à ¢Ã¢â‚¬Å¡Ã‚ ¬319m profit and last year it was à ¢Ã¢â‚¬Å¡Ã‚ ¬105m profit that means it is increasing 204% when most of the competitors of Ryanair such as Bluewings (Ger), Globespan (UK) have announced sufferers or losses because of global recession .It provide that how effective there low cost marketing strategy is! Today customers are so concern about price and Ryanair use these things to attract their customer. Ryanair knows how to make relationship with their customer, what is their customer wanted, what is their expectation. Todays customers are kings for business so that they are always trying to make relationship with their customer by providing on time service .For making relationship with their customer Ryanair launches largest booking website which is www.ryanair.com. According to Ryanair website (About us, 1995, www.ryanair.com)by their effective strategy Ryanair achieve vast quantity of passengers in their Dublin-London route and go beyond some major airlines like British Airways as well as Aer Lingus. In Europe, Dublin-London is the major intercontinental scheduled route than other routes and Irish Airline Ryanair has turn into largest passenger airlines on their all route that is operated by Ryanair to or from Dublin. That means lowest fares, on time and high frequency of Ryanair co ntinues to win success in every market which is operated between Ireland and the UK. Though Ryanair provide minimum services to their customer, their passenger number is increasing day by day because of their cost reduction strategy. According to Ryanair news (4th September 2010),September 2010 their passenger number is 6.84 million and last year it was 6.12 million, it means it is increasing more than 12%. Their biggest growing number of passengers provide that they are doing successful Airlines business in Europe. 5.0 Recommendation and conclusion: Every organization should try to satisfy their customer by providing product and services to achieve their goal. Customer satisfaction is the main intend of the marketing concept. Beyond any doubt, by their effective marketing strategies now Ryanair is the largest low cost airlines in Europe and achieve recognisable brand name. It can be said that their Low cost or no frills marketing strategies helps Ryanair to be able to gain huge amount of passengers. If the company cannot fulfil customer expectations then this company will go down. It can be recommended that their low cost marketing strategy is so effective. It can be said that their low cost strategy is a fundamental reason for them to get high profit. Making relationship with customer is most important to get long term business and customer loyalty is the most powerful for increasing companies advert, rising companys good will and getting more profit. But Ryanair provide minimum service, getting a position in competitive market they should think about that customer is valuable and it is recommended that they should think to increase customer loyalty.It can be said If Ryanair increase their public relatio n, they will get superior success and also can increase their business in competitive business world. Ryanair marketing strategy is based on cost leadership strategy that mean their main marketing concept is to cut their cost in every possible way and attract customer with their lowest fare. As their business is airlines business which depends with oil price, this oil price is increasing day by day. So, if they want to do their business, it is recommended that they should think about their price strategy and increase the price of their fare to stay in business. 6.0 References and Bibliography: 1. Opening up Trade in Services :Key for Tourism Growth(2008)[Online] Available at http://www.oecd.org/dataoecd/38/11/40191324.pdf 2. Laura Lake,(2010)Content Marketing[online] Available:http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm 3. Baker, M. J. (1992),strategic marketing management, New York; Wiley 4. Jain, S. (2000),Marketing Planining and Strategy,6th edition, Cincinnati: South-Western College Publishing 5. Dibb, S.; Simkin, L.; et al (2006)Marketing Concept and Strategies fifth edtion, New York: Houghton Mifflin 6. Brennan, R., Baines, P.et al a(2003)Contemporary Strategic Marketing New York; Palgrave Macmillan. 7. Marketing teacher.com Ryan Air case study[Online] Available: http://marketingteacher.com/case-study/ryanair-case-study.html 8.Strategy-Ryanair-Strategy Available: http://www.ryanair.com/doc/investor/Strategy.pdf 9.Thinking made easy(2008)Ryanair case study analysis [Online] Available http://ivythesis.typepad.com/term_paper_topics/2008/02/ryanair-case-st.htmle: 10. Casestudyinc.com (2010)case study on ryanair, the biggest low-cost European airline [Online]Available: http://www.casestudyinc.com/ryanair-low-fares-airline-case-study 11. Ryanair.com (2010) [Online] Available at http://www.ryanair.com/en/news/ryanair-no-1customer-service-stats-august-2010 12. Smith+co (2009) Ryanair-a branded customer experience?[Online] Available at http://www.smithco

Strive for Equality Essay -- American History, Discrimination, Women

Strive for Equality It is stated in the Equal Rights Amendment that â€Å"Equality of Rights under the law shall not be denied or abridged by the United States or any state on account of sex†. Still, looking back at history, it can be seen that gender has played a vital role in determining one’s status in society. The challenges women faced began when they were merely young girls. These girls were raised with the idea that they were only suitable for certain occupations, usually only to serve as wives and mothers. These beliefs of staying within their boundaries stick as fears in the mind of women so by the time adulthood approaches, they have already molded themselves to fit those beliefs. There are numerous works of literature that have given life to women in their fight for becoming free. One example, â€Å"The Chrysanthemums† by John Steinbeck, tells the story of Elisa and her struggle to break out of the feminine world. The idea of becoming more than an ideal wife strive women to push their boundaries as an attempt to gain power in a man’s world hoping, to be recognized for their strengths. Discrimination has always given men greater power over women, who are ideally supposed to sit within their limited boundaries. These traditions led to stronger women who wanted to attempt to push their boundaries. When Elisa is working in her garden, she notices her husband talking to couple of men and she â€Å"[looks] down toward the men by the tractor shed now and then,† (Steinbeck 1). Elisa looking at the men numerous times shows her curiosity to go outside her bounded life which is the fence that she is around. The fence symbolizes her life. This also symbolizes how she is very fed up with her married life and is now desperate to get out. But th... ...ue beauty, and thus never was interested in Elisa. So Elisa comes back into reality, and falls back into the hole of being felt as a housewife rather than a free individual, that she despised. Overall, the impact that the tinker makes on Elisa brings Elisa back to where she started. This illustrates the impact of Elisa pushing to expand her boundaries. Women try their best to push past their boundaries but can never achieve that, because of the over-pompous nature of men. Women are never seen for their strengths and are oppressed manner. Women were not able to reach their full potential because society refused to accept them liberally. This world would not be able to progress with the seclusion of women. It can be seen throughout history that gender prejudice limits the individual from doing what he/she wants to do. Nowadays, women are free to do as they please.

Heroin Legislation :: essays research papers

The Heroin War: Why We Must Change our Battle Plan If a single reason can be given to illustrate the urgent need for reform of the current Australian drug policy it is this; that the prohibition strategy is simply not working. The toll from heroin deaths in Victoria has risen 73 percent over the last ten years, addiction and overdose rates are soaring and the price of heroin is declining. The Federal Government is applauding the ‘zero-tolerance’ regime. The Prime Minister displays the seizure of large amounts of the drug and apprehension of suppliers as proof that the law is working, while the obvious truth is illustrated on our streets. No matter how ‘tough on drugs’ the government becomes they will never eliminate their presence in society. This is clear from the failure of the approach in other nations. For example the US carries out a drug associated arrest every 20 seconds, with no signs of any decline. All that prohibition succeeds in achieving is turning the drug trade into an illegal, dark and murky black market affair. We must now ask the question, are we going to stand staunch in policies which have proved to be unsuccessful or are we going to take a brave leap into a more hopeful future? There is great fear reverberating through the community; fear of stepping into a more open and frightening, yet decidedly more promising way of tackling the issue. Reform does not mean, as opposers argue, condoning the use of drugs. It means accepting that drugs are part, admittedly an unfortunate part, of our society which will not simply ‘go away’. The refreshingly new ideas of controlled heroin trials, legal injecting rooms and greater availability of clean needles should be given consideration. Lightening of the law would bring drug use out of the shadows it has long inhabited, removing the violence, criminality and risk which go hand in hand with the current drug trade. It is argued that any easing of drug laws would reduce the cost, and increase the availability of street heroin, but if pure, safer heroin is prescribed under clinical conditions, will this not reduce the desire for heroin on the street? Casting light into the alleyways will surely lessen the sinister nature of the black trade. Addicts would not have to turn to crime to finance their habit and dealers would not have the violent hold over those they supply.

lord of the flies :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  How a person changes when he or she is confronted by danger or tremendous stress can reveal alot abou thier character. Do they spring into action or do they bow thier head in defeat? In the novel Lord of the Flies by William Golding contains a character named Jack that under goes a drastic change because of the danger and stress that is around him.   Ã‚  Ã‚  Ã‚  Ã‚  In Lord of the Flies a plane evacuating a group of English boys from Britain is shot down over a deserted tropical island. Marooned the boys choose leaders. Jack is chosen to lead the hunters while another boy named Ralph ios named the groups supreme leader. This is where Jack’s change begins. The fact that he is not elected the leader of the whole group angers him due to the fact that he is older than Ralph. When Ralph, Simon, and Jack go out to explore the island they stumble upon a wild pig. Jack, being the leader of the hunters, tries to kill it but is unsucessful. This furthers Jack change as his anger rises closer to the surface. Later open hostility shows up between Ralph and Jack because Ralph blaims Jack of avoiding work. The same night Jack loses his temper with Piggy and strikes him across the face. At this point his change reaches its half way point. After this the degree of Jack’s change is displayed througth the amount of teasing that he directs towards Piggy. Jack shows signs of reverting back to his original state when him and Ralph begin to reastablish thier bond while searching for a monster that two of the boys claimed to have seen. This does not last long however. Jack begins to question Ralph’s leadership and bravery and calls him a coward. When the other boys stick with Ralph, Jack becomes enraged. This begins Jack’s final change. The peak of this final change comes when Jack begins to address a dead sow’s head as The Lord of the Flies. From this point on Jack as lost all of his humanity and become no more than an animal. In his new animal state Jack is responsible for the deaths of Piggy, Simon, and

Sap Sdlc

SAP Development Life Cycle The Typical SAP Module development has to be maintaining a sequential development formation. For any of the module development someone has to follow the following steps to make the module functional: [pic] †¢ Business Process Blue Printing: This function documents the business processes in the company that we want to implement in the system. In a Business Blueprint for Projects, the manager has to create a project structure in which relevant business scenarios, business processes and process steps are organized in a hierarchical structure. The Manager can also create project documentation and assign it to individual scenarios, processes or process steps. Then assign transactions to each process step, to specify how your business processes should run in the company’s SAP systems. The Business Blueprint is a detailed description of the company business processes and systems requirements. Use The Business Blueprint provides a common strategy of how your business processes are to be mapped into one or more SAP systems. The Business Blueprint documents in detail the scope of business scenarios, business processes, process steps, and the requirements of an SAP solution implementation. Structure A Business Blueprint comprises the following structure elements in a hierarchy: ? Organizational Units ?  Ã‚  Ã‚  Ã‚  Ã‚   Master data ?  Ã‚  Ã‚  Ã‚  Ã‚   Business scenarios ?  Ã‚  Ã‚  Ã‚  Ã‚   Business processes ?  Ã‚  Ã‚  Ã‚  Ã‚   Process steps †¢ GAP Analysis A through gap analysis will identify the gaps between how the business operates its needs against what the package can/can't do. For each gap there will be one of three outcomes which must be recorded and action has taken, 1. GAP must be closed and customized software can be developed 2. GAP must be closed but software cannot be written therefore a workaround is required 3. GAP does not need to be closed. GAP must be closed and customized software can be developed close the gap, GAP must be closed but software cannot be written therefore a workaround is required; GAP does not need to be closed. In simple terms: Gap means small cracks. In SAP world. In information technology, gap analysis is the study of the differences between two different information systems or applications (ex; existing system or legacy system with Client and new is SAP), often for the purpose of determining how to get from one state to a new state. A gap is sometimes spoken of as â€Å"the space between where we are and where we want to be. † Gap analysis is undertaken as a means of bridging that space. Actual gap analysis is time consuming and it plays vital role in blue print stage. †¢ Integration Testing: The purpose of integration testing is to confirm that the company business processes work according to the requirement established in the business blue print phase and the system is ready to go live. To accomplish this we must test every aspect of business. Integration Testing a process, development or configuration within the context of any other functions that the process, development or functionality will touch or integrated. The test should examine all data involved across all modules and any data indirectly affected. A successful test indicates that the processes work as designed and integrate with other functions without causing any problems in any integrated areas. †¢ UAT (User Acceptance Testing): The purpose of this document is to provide a detailed explanation of the concept and approach that will be used for User Acceptance Testing. This document does not include the performance testing approach. The objective of the User Acceptance Test is to ensure that the SAP solution has met our business requirements and to provide users with confidence that the system works correctly and is manageable by them to run our business. User Acceptance Testing is accomplished through the execution of real life scenarios with a representative subsection of end users. To that end, â€Å"Day In the Life Of† scenarios (DILOs) will be performed in a multifaceted computing environment comprised of SAP software, third-party software, legacy applications and various hardware and software components. It is this environment that builds the necessary level of confidence that the solution is complete and will perform in our business. User Acceptance Testing is a role-based dress rehearsal of SAP production including security, change management, and production support. Burning Hand Exercise: It is the practice period where the user to practicing the operation more and more to prepare themselves in live uses. By practicing the operation the user could able to know the difficulties, possible solutions of the difficulties and make themselves furnished for future. †¢ SAP End User Training: SAP User training is the proces s of formally introducing the user community to the business processes as implemented in SAP along with acclimatizing them to the SAP environment. In general this involves identifying the key stakeholders, documenting the business processes and interactively training them. Many projects fail or face serious hiccups in spite of excellent resources from a technical standpoint and superior project management. While the entire team is racing against time to complete the implementation, they forget to ramp-up the major stakeholder in the entire project. Users often come from other ERP backgrounds and are often very ignorant of the SAP environment. Often there is subtle resistance as well. Go Live All of the previously described phases all lead towards this final moment: the go-live. Go-live means to turn on the SAP system for the end-users and to obtain feedback on the solution and to monitor the solution. It is also the moment where product software adoption comes into play. The go live strategy comprises of the following: a) Cut of procedure b) Pre go live check Cut of Procedures: SAP system is configured as per the requirement of the company. The system is read for the client to use. The client now needs to migrate from the old systems to the new SAP System. The migration from the old system to the new system is known as the cut of date. The old system is switched of and the new system is on. The data will be migrated from old system to SAP. The data will henceforth be entered in new system. To have a smooth switch over from the legacy system to the new SAP systems are devised the cut of procedures. Pre go live check: It is ensuring that SAP production system is ready to go live smoothly.